In this assignment, we worked in teams of three to respond to a marketing communications brief, taking on the roles of strategist, creative, and art director within a simulated agency environment. The goal was to develop a research-driven campaign strategy and present it through a two-minute campaign strategy film.

The project included a group campaign film, an oral pitch with supporting slides, and an individual research report documenting the insights, analysis, and decisions behind the campaign. 

Our final submission received a 9,0.